“I genuinely think that the 7 principles of the Go M.A.D. Results Framework plus the Thinking Effectiveness model are some of the best strategic planning and leadership tools I have ever encountered. I will always be an advocate for Go M.A.D.!”
We guarantee improved results for any team within 60 days – or you don’t pay
At Go M.A.D. Thinking, we believe that better thinking leads to bigger results.
Go M.A.D. stands for ‘Go Make a Difference’—a rallying call for change, improvement, and acceleration. It’s not about staying the same!
We guarantee improved results for any team in just 60 days—or you don’t pay.
As experts in team improvement, we help leaders drive behavioural change, developing teams to think differently and achieve transformative results.
Which teams would you like to turbocharge?
From improved team performance and productivity to global organisational change, the Go M.A.D.® Results Framework does what it says – gets results.
It can be applied in many different ways – typically in 30, 60 or 90-day improvement challenges. Common applications include project planning, innovation, managing change, continuous improvement, coaching, and a leadership development toolkit to underpin cultural change.
Once you and your team learn the key principles, you will naturally start to apply them inside and outside of work to make a difference to your life and the lives of others.
With the Go M.A.D.® Results Framework, your guaranteed improved results for your team – within 60 days.


Go M.A.D.® Results Framework
































Discover the Go M.A.D.® seven key principles, proven to transform results. Based on over 4,000 hours of research by our founder, Andy Gilbert.
Watch Andy’s 17-min TEDx talk for practical insights on problem-solving and boosting performance with the proven Go M.A.D.® Results Framework.
“I genuinely think that the 7 principles of the Go M.A.D. Results Framework plus the Thinking Effectiveness model are some of the best strategic planning and leadership tools I have ever encountered. I will always be an advocate for Go M.A.D.!”
“We started an entire organisational redesign programme that everyone told us was impossible to do at the beginning, and in an organisation that is change averse, it was pretty nerve wracking. However, using the Go M.A.D. tools, we got to the end of it on budget in time, and the biggest feedback was, Is that it? We’re Done? Brilliant!”
“The real power of the Go M.A.D. Results Framework has been improving the quality of our thinking before we take action. By asking the right questions at the right time and involving others far more than we used to, we now bring far better quality to our thinking. This means we’re aiming before we fire – and as a result, we’re hitting the target much more effectively.”
“We felt Go M.A.D. was going to be a two-year programme where we were going to fundamentally shift the whole culture within our organisation. The results are fantastic. We’ve seen a significant shift in the levels of customer satisfaction and the feedback we are getting is fantastic. We’ve seen a fundamental shift in our employee satisfaction levels and we are also seeing a significant improvement in our shareholders’ returns. The results for us are what matters and we are absolutely seeing that in our company. I don’t have any hesitation in giving my commendation and recommendation that people use Go M.A.D. Thinking.”
“I’ve enjoyed and benefited from many leadership development, coaching and management courses from being a Sales Manager to a Managing Director. But after 15 years, I keep coming back to the Go M.A.D. Results Framework. It’s got the lot. The framework, the methodology and the toolbox to help individuals focus on getting the results they want.”
“The programmes have provoked people to think, ultimately helping us to drive growth plans. The change in mind set for some people has been quite radical and has even helped to improve people’s lives outside of work. This is the beauty of Go MAD; whilst it helps the business to deliver its objectives, the business also gives back something to its Employees with the tools and techniques learned.”


We’ll help you improve results. Guaranteed!
Get in touch for a chat with one of our Thinking Engineers (yes, it’s a real job title) and let’s explore the possibilities, together!
We agree 2–3 success measures
up-front. If you don’t see improvement in 60-90 days, we’ll keep working for free.