PRIVACY POLICY
Privacy Policy
Go M.A.D. Ltd (trading as Go M.A.D. Thinking and ThinkOn), registered in England & Wales (Company No. 3302441), is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal data when you use our website, mobile applications or services.
By using our website or services, you acknowledge this policy.
1. Data Controller
Go M.A.D. Ltd is the data controller responsible for your personal data.
Contact: team@gomadthinking.com
2. Our Approach to Data Protection
We apply privacy by design and by default in our systems and operations. We collect only personal data that is necessary, relevant and proportionate to the services we provide.
3. Lawful Bases for Processing
We process personal data under the following lawful bases:
- Contractual necessity – to deliver services you have requested or purchased.
- Legitimate interests – to operate, secure and improve our services.
- Consent – for marketing communications and non-essential cookies.
- Legal obligation – where required by law.
4. Personal Data We Collect
A. Information You Provide
This may include:
- Name
- Email address
- Telephone number
- Postal or billing address
- Job title and organisation
- Programme participation information
- Enquiry detail
Coaching conversations are treated as confidential and are not recorded unless explicitly agreed.
B. Information Automatically Collected
When you visit our website, we may collect:
- IP address
- Browser type and version
- Device and operating system
- Pages visited and time spent
- Referring website
This data is collected through cookies and analytics tools.
C. Security & Fraud Prevention Data
We use Google reCAPTCHA to protect our website from spam and automated abuse.
reCAPTCHA may collect:
- IP address
- Browser and device information
- Interaction data
- Cookies and identifiers
This processing is based on our legitimate interest in protecting our systems, users and services from fraudulent or malicious activity.
We do not independently store behavioural telemetry generated by reCAPTCHA.
5. How We Use Your Data
We use personal data to:
- Deliver contracted services
- Manage bookings and programme delivery
- Provide employer-sponsored usage summaries where applicable
- Respond to enquiries
- Send marketing communications (where consent has been provided)
- Improve website performance and user experience
- Protect our website from fraud and abuse
- Comply with legal and regulatory obligations
We do not sell or rent personal data.
6. Data Processors
We use trusted third-party processors who act on our instructions and under contractual safeguards.
Key processors include:
- Salesforce – Customer relationship management and client data storage
- ActiveCampaign – Email marketing and communications management
- Google LLC – Website analytics (Google Analytics) and security services (reCAPTCHA)
- WordPress hosting and IT infrastructure providers
All processors are subject to data processing agreements and appropriate security measures.
7. International Data Transfers
Some of our processors (including Google, Salesforce and ActiveCampaign) may process personal data outside the United Kingdom.
Where international transfers occur, we rely on:
- UK-approved Standard Contractual Clauses
- UK adequacy regulations
- Contractual and organisational safeguards designed to protect personal data
8. Data Retention
Go M.A.D. Ltd has operated for over 25 years and maintains long-term relationships with clients, partners and programme participants.
We retain personal data for up to 10 years after the end of a contract or last meaningful interaction, unless a longer retention period is required by law.
This retention period reflects:
- The long-term nature of our client relationships
- The need to provide historical programme records where requested
- Legal, tax and regulatory requirements
- The resolution of potential disputes
Data is securely deleted, anonymised or archived once it is no longer required.
9. Your Rights
Under UK GDPR, you have the right to:
- Be informed about how your data is used
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Request deletion of your personal data
- Restrict processing in certain circumstances
- Object to processing based on legitimate interests
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk
To exercise your rights, contact: team@gomadthinking.com
We aim to respond within 30 days. Proof of identity may be requested.
10. Cookies
We use cookies to:
- Enable essential website functionality (necessary cookies)
- Protect the website via reCAPTCHA (necessary cookies)
- Analyse website performance via Google Analytics (non-essential cookies)
Non-essential cookies are placed only after you provide consent through our cookie banner.
You can manage cookies through your browser settings.
11. Security
We implement appropriate technical and organisational measures to protect personal data from unauthorised access, misuse, alteration or loss.
Access to personal data is restricted to authorised personnel and approved processors bound by confidentiality obligations.
12. Changes to This Policy
We review this Privacy Policy regularly to ensure it remains accurate and up to date.
Last updated: 03/03/2026
