Think differently. Deliver measurable results - fast.
We work with leaders and teams to break out of limiting paradigms, think differently, and accelerate performance — delivering measurable results, within 60 days.
Our tailored programmes, centred around Exec-sponsored improvement projects, create a triple impact of personal growth, team performance, and business improvement.
So whether you’re leading change, driving performance, or tackling complex challenges — we’ll help you achieve results, fast.
Where the magic happens...
What if your team could improve performance in 60 days – just by changing the way they think?
Most leadership programmes build people. Most improvement initiatives drive performance.
But very few do both. And even fewer make the change stick.
That’s where we come in.
The Go M.A.D. Difference
Go M.A.D. stands for ‘Go Make a Difference’— a rallying call for change, improvement, and acceleration. It’s not about staying the same!
We’re on a mission to help leaders and teams improve their world through better thinking.
Our practical framework and shared language have helped thousands of people across sectors to transform leadership capability and deliver measurable results, fast.
Is your team doing the same thing over and over - and expecting different results?
You’re not alone.
This is called the insanity loop: reacting to problems, repeating patterns, and hoping for change — without changing the way you think.
Here’s the truth:
Different results need different actions.
And different actions start with different thinking.
That’s where the Go M.A.D.® Results Framework comes in – seven practical success principles that help leaders and teams transform their Thinking → into Action → into Results.
It’s more than a model.
It’s a proven, repeatable system to break the loop and deliver measurable progress.
Designed for clarity and focus
Built to scale across teams
Proven to improve results — through 30, 60, or 90-day improvement projects
- Built to reduce leadership dependency — and build internal thinking capability at every level
Change your thinking. Improve your actions. Transform your results.
Why do clients call us?
Leaders call us when they’re not getting the results they want.
They’ve invested in new strategies, restructures, leadership training, culture programmes.
They’ve implemented improvement methodologies like Lean, Agile, Kaizen, or Six Sigma — and while those approaches have value, the results haven’t come fast enough, or wide enough across the organisation.
On the surface, things look fine.
Good people. Busy teams. Lots of effort.
But underneath?
The same issues keep resurfacing.
Priorities shift, but nothing sticks.
Energy is high, but results are inconsistent.
People are working hard – but not always working smart.
What’s missing isn’t more training.
It’s a shared way of thinking that turns activity into progress – at pace and at scale.
Clients love our approach. Here's why...
Simplicity
Easy to understand, practical to use, and simple to apply across any team or situation.
Integration
Works alongside existing improvement methods to enhance impact without duplication.
Results-Focused
Delivered through focused projects that achieve measurable results with minimal disruption.
Impact
Once learned, the seven principles can be applied everywhere — at work and beyond.
From team performance to organisation-wide change, the Go M.A.D.® Results Framework delivers what it promises:
Bolder thinking. Better actions. Bigger results.
And the part that helps everyone breathe a little easier? If you don’t see improved results in 60 days — you don’t pay.
Who we work best with
We work best with forward-thinking senior leaders in medium and large organisations who are ready to think differently and drive real, measurable change.
You’re likely one of them if you’re under pressure to deliver more with fewer resources, frustrated by leadership or team development that doesn’t deliver results, and committed to building internal capability rather than relying on external fixes.
Our ideal clients include:
- CEOs looking to align their executive team and build leadership capability across the organisation
- COOs tasked with delivering major change projects or boosting performance with a leaner team
- HR & Transformation Leads wanting to engage people in thinking and acting differently
- Sales, Operations & Customer Teams focused on growth, streamlining, or transforming customer/patient experience
- Continuous Improvement & Operational Excellence Leads ready to turbocharge their approach and deliver bigger, faster results
- Talent & Leadership Development Heads aiming to create award-winning programmes with measurable ROI
Ready to develop your leaders and teams - and see measurable results?
If you’re ready to supercharge your leaders and teams, and improve performance - we’d love to support you.
Organisations that have benefited from our work
Real stories. Real results.
Airplus International
NHS
Admiral Taverns
Watch our TEDx - The Art of Making a Difference
Discover the Go M.A.D.® seven key principles, proven to transform results. Based on over 4,000 hours of research by our founder, Andy Gilbert.
Watch Andy’s 17-min TEDx talk for practical insights on problem-solving and boosting performance with the proven Go M.A.D.® Results Framework.
Experience the magic...
Go M.A.D. Thinking Discovery Day
Come and discover how the Go M.A.D.® Results Framework can be used to develop leaders and create high-performing and teams.
Thinking Bigger Better Bolder 1-Day Workshop
This is where you get to solve problems and work towards your goals, using the Go M.A.D.® Results Framework and practical toolkit.
Solution Focused Thinking Programme
This 4-day immersive leadership programme will accelerate breakthroughs in your thinking, and enable you to transform results.
Your Leadership Passport
Access powerful diagnostics, practical tools, and expert support to grow yourself, develop your team, and achieve measurable results — alongside a supportive community of fellow leaders.
