If you could shift mindsets, develop your leaders and teams, AND improve business performance - would you?
Are your leaders and teams working hard, but not making the progress you want?
Many leaders feel the same.
Teams are busy, but not always aligned. Leaders are overwhelmed. Leadership capacity gaps are widening. Burnout is rising. And yet the pressure to deliver results keeps climbing.
Despite all the effort, momentum stalls. Energy dips.
And the same problems keep resurfacing.
At the root of it all?
Most teams don’t have a shared, practical thinking framework that turns effort into meaningful results.
That’s where we come in.
We develop leaders and build high-performing teams that consistently deliver better results.
Is your team doing the same thing over and over - and expecting different results?
You’re not alone.
This is called the insanity loop: reacting to problems, repeating patterns, and hoping for change — without changing the way you think.
Here’s the truth:
Different results need different actions.
And different actions start with different thinking.
That’s where the Go M.A.D.® Results Framework comes in – seven practical success principles that help leaders and teams transform their Thinking → into Action → into Results.
It’s more than a model.
It’s a proven, repeatable system to break the loop and deliver measurable progress.
Designed for clarity and focus
Built to scale across teams
Proven to improve results — through 30, 60, or 90-day improvement projects
- Built to reduce leadership dependency — and build internal thinking capability at every level
Change your thinking. Improve your actions. Transform your results.
Why typical approaches fail
Most organisations try to improve performance without changing how their people think.
It doesn’t work.
Business improvement efforts stall when they ignore the habits behind the problems.
Leadership development falls flat when it’s not tied to measurable outcomes.
And in today’s world — where resources are stretched, expectations are rising, and performance gaps are widening — the cost of inaction is too high.
That’s why we don’t separate leadership development from business improvement.
We unite them — using the Go M.A.D.® Results Framework to build thinking capability that drives sustainable action.
It’s not about inspiration. It’s about implementation.
Not surface change. Real behaviour shift.
Not one-off events. Long-term impact.
Because better thinking isn’t optional — it’s your edge.
About us
Go M.A.D. stands for ‘Go Make a Difference’— a rallying call for change, improvement, and acceleration. It’s not about staying the same!
We’re on a mission to help leaders and teams improve their world through better thinking.
Our practical framework and shared language have helped thousands of people across sectors to transform leadership capability and deliver measurable results, fast.
Why do clients call us?
Leaders call us when they’re not getting the results they want.
They’ve invested in new strategies, restructures, leadership training, culture programmes.
They’ve implemented improvement methodologies like Lean, Agile, Kaizen, or Six Sigma — and while those approaches have value, the results haven’t come fast enough, or wide enough across the organisation.
On the surface, things look fine.
Good people. Busy teams. Lots of effort.
But underneath?
The same issues keep resurfacing.
Priorities shift, but nothing sticks.
Energy is high, but results are inconsistent.
People are working hard – but not always working smart.
What’s missing isn’t more training.
It’s a shared way of thinking that turns activity into progress – at pace and at scale.
Clients love our approach. Here's why...
It’s simple, practical, and easy to apply
It complements existing improvement methodologies, and adds instant impact
It’s delivered through improvement projects that deliver measurable outcomes with minimal disruption
It supports everything from innovation and change to team development and cultural transformation
And once people learn the seven key success principles, they start applying them everywhere — at work and beyond
From team performance to organisation-wide change, the Go M.A.D.® Results Framework delivers what it promises:
Bolder thinking. Better actions. Bigger results.
And the part that helps everyone breathe a little easier? If you don’t see improved results in 60 days — you don’t pay.
Who we work best with
We work best with forward-thinking senior leaders in medium and large organisations who are ready to think differently and drive real, measurable change.
You’re likely one of them if you’re under pressure to deliver more with fewer resources, frustrated by leadership or team development that doesn’t deliver results, and committed to building internal capability rather than relying on external fixes.
Our ideal clients include:
CEOs looking to align their executive team and build leadership capability across the organisation
COOs tasked with delivering major change projects or boosting performance with a leaner team
Finance Directors seeking significant cost savings and efficiency gains
HR & Transformation Leads wanting to engage people in thinking and acting differently
Sales, Operations & Customer Teams focused on growth, streamlining, or transforming customer/patient experience
Continuous Improvement & Operational Excellence Leads ready to turbocharge their approach and deliver bigger, faster results
Talent & Leadership Development Heads aiming to create award-winning programmes with measurable ROI
Ready to develop your leaders and teams - and see measurable results?
If you’re ready to supercharge your leaders and teams, and improve performance - we’d love to support you.
Organisations that have benefited from our work
Go M.A.D. in action
Airplus International
NHS
Admiral Taverns
Watch our TEDx - The Art of Making a Difference
Discover the Go M.A.D.® seven key principles, proven to transform results. Based on over 4,000 hours of research by our founder, Andy Gilbert.
Watch Andy’s 17-min TEDx talk for practical insights on problem-solving and boosting performance with the proven Go M.A.D.® Results Framework.
Experience the magic...
Go M.A.D. Thinking Discovery Day
Come and discover how the Go M.A.D.® Results Framework can be used to develop leaders and create high-performing and teams.
Thinking Bigger Better Bolder 1-Day Workshop
This is where you get to solve problems and work towards your goals, using the Go M.A.D.® Results Framework and practical toolkit.
Solution Focused Thinking Programme
This 4-day immersive leadership programme will accelerate breakthroughs in your thinking, and enable you to transform results.
Your Leadership Passport
Access powerful diagnostics, practical tools, and expert support to grow yourself, develop your team, and achieve measurable results — alongside a supportive community of fellow leaders.
