ThinkOn®

Our alternative trademark

ThinkOn® is an alternative trademark we use with some of our partners, including the NHS and some public and private sector clients when our usual name isn’t able to be used.

Rest assured it promises exactly the same high-quality thinking and results.


ThinkOn is a registered trademark and brand of Go MAD Thinking that some of our clients choose to use.

We are proud of our “Making A Difference” research and the results it’s achieved over the past twenty years by people who “Go Make A Difference”. However, we also realise that the abbreviation Go M.A.D.® can be deemed inappropriate or too quirky for some organisations. Hence we offer a practical alternative.

Whilst we use ‘Go M.A.D. Thinking’ throughout the website, it’s important to note that materials, programmes and services can be branded as ‘ThinkOn’ for organisations that prefer our alternative trademark.

The Go M.A.D. and ThinkOn range of development materials and business improvement programmes were developed to help organisations improve their productivity and effectiveness by transforming the way people think and engage in the workplace.  Our practical, solution focused methodology is now being used by leading organisations in over 40 countries.