Goal defining masterclass webinar


Webinar - 9th February 2024
11.30am - 12.30pm (London Time)

Defining goals is crucial for providing clarity, motivation, and direction for personal and professional success. Goals act as a roadmap, guiding actions and decisions while keeping us focused and committed to our aspirations.

With measurable objectives, you can track progress, make informed choices, and allocate time efficiently, fostering both personal and professional growth.

Most of us are familiar with SMART goals, but did you know there are three other goal defining techniques? 

Choosing the right technique for the right purpose at the right time can mean the difference between achieving or falling short of your goal.

And when we achieve our goals we enhance resilience, and fuel continuous progress and fulfillment in life.


Friday 9th February 2024, 11.30am – 12.30pm

Join us for a transformative one-hour masterclass, where you’ll delve into:

  • The 4 Different Goal Defining Techniques: Explore a comprehensive toolkit featuring various goal-defining strategies tailored to suit your unique objectives and ambitions.
  • How to Choose the Right Technique: Learn the art of selecting the perfect goal defining technique for the right purpose, at the right time, ensuring alignment between your aspirations and your chosen approach.
  • How to Avoid Common Mistakes: Navigate through potential pitfalls as we uncover the seven most common mistakes people make when defining goals, equipping you with the knowledge to sidestep these obstacles and achieve success seamlessly.


Don’t miss this opportunity to unlock the power of purposeful goal setting! Reserve your spot now and embark on a journey toward personal and professional fulfillment.


Andy Gilbert is the founder and Managing Director of Go M.A.D. Thinking. He has a passion for challenging leaders to solve problems, manage change, and transform results. Andy brings over 25 years of experience in executive coaching and organisational change.

He dedicates a significant part of his time to designing programmes on leadership, change, and transformation in both public and private sectors. In 1998, Andy initiated a 14-month research project aiming to identify the essential elements of “making a difference.” The 4,000 hours of research uncovered a systematic thinking approach rather than a standard process, leading to the creation of the Go M.A.D.® Results Framework. This framework, grounded in seven key principles for success, now forms the basis of Go M.A.D. Thinking’s change and transformation methodologies.

Andy is an author of more than 20 books, including ‘Go M.A.D. – The Art of Making a Difference,’ ‘Go M.A.D. about Coaching,’ and ‘How to Save Time & Money Through Managing Organisational Change Effectively.’ He has also delivered over 200 video and audio programmes covering leadership, personal development, and organisational change.

As an executive coach and facilitator, Andy collaborates with boards across various sectors, drawing on his cognitive research, coaching models, and extensive experience working with leaders in hundreds of organisations around the globe.

Watch Andy’s 17-minute TED X Talk to discover more about the Go M.A.D. seven key principles.


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