Our purpose

Through better, more solution focused thinking we believe people across the globe can improve their world and Go Make A Difference at work, at home and in their community.


Our purpose

Improving your world through better thinking

Our 2028 vision is to make the world a better place by being the catalyst for at least 1000 humanitarian projects. To achieve this we proactively seek to work with visionary partners to help 100 million people have a Light Bulb Moment and improve their world through better thinking.

It’s easy for people to say they are passionate, but in 1998 we were the very first business to develop a company passion statement. The Go M.A.D. Thinking team today are guided by this, our purpose and our vision to give people the skills they need to solve problems and achieve their goals. We inspire Light Bulb Moments (a ‘breakthrough in thinking’) through the products and services we deliver.

"Being the brightness is one step beyond seeing the light. To be passionate about opening minds, encouraging development, gaining insight, exploring parameters, igniting desires, harnessing energy, inspiring people, moving forward, increasing skills, sowing thoughts, achieving goals, reviewing effectiveness, releasing potential, facing fears, generating happiness, taking responsibility, enjoying learning, overcoming obstacles, building teams, facilitating success, having fun, getting started, believing in choices, being the brightness and making a difference. The answers are on the inside."

– Go M.A.D. Thinking Passion Statement

25 years of knowledge and experience in your pocket

Our ‘Thinking For Good’ app contains thought provoking questions and practical resources to help you and others with their thinking effectiveness, well-being and problem solving. It brings together 25 years of knowledge and experience and key Go M.A.D.® Thinking tools and techniques. There is no prior Go M.A.D.® experience needed and all techniques can be mastered by anyone, at any time – at work or at home. It’s perfect for solving problems fast, generating ideas and enabling you to focus on your goals.

Discover more about our ‘Thinking For Good‘ app here.

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"The app gives me valuable thinking time, a few minutes a day to really think about key issues. The questions stimulate really helpful problem solving too. "

– Quality Improvement Lead, NHS Trust

"Simple to use, great questions. Very easy to dip in and out of when looking for a bit of inspiration. "

– Denise Colmer, Service Delivery Manager, NHS Trust

"The app is great! A little pocket coach, portable, vibrant and always on! "

– Ruth Colville, Senior Project Manager, NHS Trust

Making A Difference around the world, every day

In addition to sparking Light Bulb Moments we also Make a Difference every day to people around the world through our partnership with the B1G1 Business for Good Movement. We have joined forces with B1G1 to embed giving right at the core of what we do. Our day-to-day business activities are aligned to a number of causes that B1G1 supports, all of which are matched to the United Nations’ Sustainable Development Goals (SDGs).

Examples of our support to date includes providing 1460 days of access to life-saving clean water to families in Cambodia every time a person attends our 90-Day Mastery Programme, or when we sell a book through our website we give 5 bricks toward building school classrooms to support education.

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Creating a Generation of Changemakers

2021 saw the launch of our 10 year Kickstart programme to dramatically change the lives of unemployed 18-24 year olds.

Our tools and techniques have transformed individuals, teams and organisations for 25 years and, by showing young adults how to unlock their full thinking.

Our Digital Support Officers benefit from an intense 6-month work placement programme to develop their transferable skills (to assist their employability) and we continue to support their ongoing development for the next 10 years!

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