
We’re hotshots at helping people make a difference
And we have been doing it since 1997. For over 20 years we have helped organisations, teams and leaders achieve transformative results by unlocking their full thinking power. The Go M.A.D.® Thinking System has been proven by 100s of delighted clients in over 40 countries to create breakthroughs, achieve their goals and Go Make a Difference in their world.
The Go M.A.D.® Thinking System is based on over 4,000 hours of research undertaken by our founder, Andy Gilbert. Through interviews and desk research he sought to discover and explain in the simplest possible way, the key success principles that people naturally apply when Making a Difference. This led to the development of the 7 key principles within the Go M.A.D.® Results Framework and the wider Go M.A.D.® Thinking System as we know it today.
Our team of passionate facilitators and consultants (who we call ‘Thinking Engineers’) are guided by our purpose and vision to make the world a better place and improve your world through better thinking. In a nutshell, we give people the skills they need to solve problems and achieve their goals. Whether it’s facilitating successful outcomes in strategic meetings, offering eye-opening digital programmes or enabling managers to engage and empower their teams to deal with uncertainty and change, we are helping people across the world achieve the results they want and more.
We call this the Art of Making A Difference and you can hear more about the story on the TedX talk below.
ThinkOn® is an alternative trademark we use with some of our partners, including the NHS and some public and private sector clients when our usual name isn’t able to be used.
Rest assured it promises exactly the same high-quality thinking and results.
Our home for our digital programmes and online learning.
We have lots of exciting things in development for this brand and plan to reach farther afield to help make a difference to people through digital innovation.

We want to help people everywhere, to make a difference for good in the world.
Thinking For Good is the aim and by 18th May 2023 we want to help 100 million people have a Light Bulb Moment.

Transforming organisations one question and a million thoughts at a time!
The Go M.A.D.® Thinking methodology has the power to address any business challenge large or small. Growth, profitability, cost ratios and productivity are just some of the topics we have been able to help our customers improve – usually dramatically.
Our methods, approach and services are especially suitable for all kinds of transformational programmes such as large-scale organisational change, customer satisfaction initiatives or employee engagement.
How do we do this? A clue is in the title. Every single conversation and each question unlocks a swarm of vigorous thoughts. We help you generate, capture, assess and prioritise the most powerful answers and turn them into viable plans to reach your desired outcomes.
When will you be ready to enjoy the Go M.A.D. Thinking experience?
Give us a call and have a chat with one of our Thinking Engineers to discover more.
Our goals are ambitious, but our premise is simple. Change the way you think, the conversations you have and the questions you ask. Then you will achieve better results.
Meet our team

Overcome your biggest hurdles.
Get your projects and initiatives back on track. Get your teams focused. All in just 30 days!