We’re hotshots at helping people make a difference

And we have been doing it since 1997. For over 20 years we have helped organisations, teams and leaders achieve transformative results by unlocking their full thinking power. The Go M.A.D.® Thinking System has been proven by 100s of delighted clients in over 40 countries to create breakthroughs, achieve their goals and Go Make a Difference in their world.

The Go M.A.D.® Thinking System is based on over 4,000 hours of research undertaken by our founder, Andy Gilbert. Through interviews and desk research he sought to discover and explain in the simplest possible way, the key success principles that people naturally apply when Making a Difference. This led to the development of the 7 key principles within the Go M.A.D.® Results Framework and the wider Go M.A.D.® Thinking System as we know it today.

Our team of passionate facilitators and consultants (who we call ‘Thinking Engineers’) are guided by our purpose and vision to make the world a better place and improve your world through better thinking. In a nutshell, we give people the skills they need to solve problems and achieve their goals. Whether it’s facilitating successful outcomes in strategic meetings, offering eye-opening digital programmes or enabling managers to engage and empower their teams to deal with uncertainty and change, we are helping people across the world achieve the results they want and more.

We call this the Art of Making A Difference and you can hear more about the story on the TedX talk below.





ThinkOn® is an alternative trademark we use with some of our partners, including the NHS and some public and private sector clients when our usual name isn’t able to be used.

Rest assured it promises exactly the same high-quality thinking and results.

Our home for our digital programmes and online learning.

We have lots of exciting things in development for this brand and plan to reach farther afield to help make a difference to people through digital innovation.

We want to help people everywhere, to make a difference for good in the world.

Thinking For Good is the aim and by 18th May 2023 we want to help 100 million people have a Light Bulb Moment.

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Transforming organisations one question and a million thoughts at a time!

The Go M.A.D.® Thinking methodology has the power to address any business challenge large or small. Growth, profitability, cost ratios and productivity are just some of the topics we have been able to help our customers improve – usually dramatically.

Our methods, approach and services are especially suitable for all kinds of transformational programmes such as large-scale organisational change, customer satisfaction initiatives or employee engagement.

How do we do this? A clue is in the title. Every single conversation and each question unlocks a swarm of vigorous thoughts. We help you generate, capture, assess and prioritise the most powerful answers and turn them into viable plans to reach your desired outcomes.

When will you be ready to enjoy the Go M.A.D. Thinking experience?

Give us a call and have a chat with one of our Thinking Engineers to discover more.


Get in touch today!


Our goals are ambitious, but our premise is simple. Change the way you think, the conversations you have and the questions you ask. Then you will achieve better results.



Meet our team


Andy Gilbert

Managing Director

Andy is the developer of the Go M.A.D.® Thinking System, author of over 10 books, international conference speaker, change management facilitator for 300+ organisations in over 40 countries. He is responsible for inspiring and developing the Go M.A.D.® team to have Light Bulb Moments, researching how people think, writing practical development books and designing transformational change and improvement programmes.

Whilst he has a MSc in Human Resource Development, at heart Andy is a pragmatist that cares passionately about people continuously improving at work and helping others to Go Make A Difference. His 17 minute TEDx talk The Art of Making A Difference shares his story and our core methodology.

David Hannath

Thinking Engineer / Head of Consulting Services

David heads up our consulting team delivering our Goal Alignment Process (G.A.P.) and The Big Think collaboration projects. He works mainly with directors and senior leaders to design and deliver bespoke solutions to improve and accelerate organisational and system results through better thinking approaches.

David previously worked at the Institute of Directors as a tutor. He has over 15 years’ experience working with boards and senior teams in various UK sectors to develop improved leadership and organisational development capability.

A keen long-distance walker, he also has a love of camping and anything badger related!

Wayne Bird

Thinking Engineer / Head of Operations

Wayne has a great operational leadership background which has been invaluable during the Covid-19 pandemic. He works closely with licenced partners to optimise application of the Go M.A.D.® Thinking methodology and measure results. His client work is predominantly NHS focused where he has a passion for making a difference and supporting licenced ThinkOn Master Coaches to deliver our methodology internally.

Previously, Wayne was the senior employability and workforce lead, operationalising countrywide government initiatives aligned to Saudi Arabia’s bold 2030 vision. Despite returning in 2018, he is still getting used to the cooler UK climate and only removes layers of clothing on the hottest of hot days.

PJ Surani

Thinking Engineer / Head of Digital Strategy

PJ has worked as a business growth strategist predominantly with blue-chip clients globally for over 15 years – particularly within aviation, automotive and manufacturing where she is recognised for delivering success though innovation and disruptive ideas.

PJ thrives on facilitation and new product development and is our in-house transformation expert. She works closely with our internal teams leading our digital transformation and has a great understanding about how technology will play a significant part in achieving our 100 million Light Bulb Moment vision.

Her passion for aviation led to PJ learning to fly at 16 years old and qualifying as a commercial airline pilot aged 20. In her spare time she is an air traffic controller at a local airfield.

Julie Measures

Thinking Engineer

Jules is a highly experienced facilitator of transformation and culture change programmes with clients from all sectors. She has had great success with designing and delivering bespoke Results Acceleration Programmes (R.A.P.s) with clients to improve team productivity.

Jules is extremely flexible in many ways. From previously running her own advertising business she has great experience to help clients and is an accomplished Go M.A.D.® coach supporting many of our licenced trainers and Master Coaches. She is also a qualified yoga instructor.

Kathryn Roberts

Thinking Engineer

Kath is massively experienced having joined Go M.A.D.® as employee number two over 20 years ago. Unsurprisingly, she has worked with a wide range of public and private sector organisations designing and facilitating largescale leadership and change programmes.

As our Lead Master Coach, Kath provides continuous professional development and coaching supervision to over 50 licenced Go M.A.D./ThinkOn® Master Coaches employed within client organisations.

Kath is also responsible for overseeing the structural design of our digital learning programmes including the scripting of new videos and producing over 250 episodes of our “Thinking For Business Success” audio podcasts.

Dave King

Thinking Engineer

Dave delivers our Goal Alignment Process (G.A.P.) and The Big Think collaboration projects. He has a great strategic and operational leadership background. An executive MBA graduate with over 25 years’ experience at Director and Head of Department positions, gained through a multi-disciplined career in multinational corporate organisations, private equity/ownership and public sector environments.

Dave has led significant value improvement within organisations through strategy review, operational change, supply chain & procurement transformation, outsourcing, company mergers, and cultural change.

Away from work, Dave is a keen golf/tennis player and is one of several Leicester City supporters within the team.

Dan Fenwick

Thinking Engineer

Dan joined the team in 2016 and has undertaken a variety of operational, marketing and team leadership roles within Go M.A.D.® before moving into a more client facing role. Prior to this he started a ‘bedroom business’ online in 2013 and grew it into a full-time team across two offices before exiting three years later.

Dan loves a good plan and has a strong sales and marketing background – which comes in handy when doing possibility thinking about our 100 million Light Bulb Moment vision with strategic partners.

Despite living in Nottingham, he is bringing up his young son to be a Manchester United supporter.

Mark Perkins

Thinking Engineer

Since joining our team in 2013, Mark has developed to become our lead trainer for our public 30-Day DASH and 90-Day Mastery Programmes in addition to working on bespoke programmes with clients. He also delivers our licenced train the trainer programmes for internal Master Coaches and facilitators.

His passion and energy for helping people learn the Go M.A.D. Thinking methodology is infectious and this transfers into his international volleyball coaching and other sports.

Outside of the Go M.A.D® team, Mark is a multi-sports host and commentator and worked at the 2012 & 2016 Olympics and Paralympics. He is also an audio description commentator for the blind and partially sighted and a massive Leicester City fan.

Natalie Dixey

Operations & Projects Manager

Natalie loves project management which is a good thing because we always have lots of research and development, systems and client projects on the go at any one time.

As a key member of our team since 2012 Nat is head of our Make It Happen team, overseeing the smooth running of operational activities in the business and has her finger on the pulse for pretty much everything.

Emma Williams

Make it Happen Manager

Emma provides EA support to the leadership team in the achievement of our strategic priorities and quarterly goals. She has worked as a PA/EA for the best part of 20 years supporting senior leaders across a wide range of industries, so is well equipped to keep us organised.

However, beware if you ever visit her house as two indoor rabbits live in her dining room!

Manisha Patel

Make it Happen Manager

If you have ever attended one of Andy’s live Zoom training sessions you will know Manisha as his right hand assistant providing excellent support via the interactive chat box. She also liaises with participants on our Solution Focused Thinking 90-Day Mastery Programme and works closely with the Thinking Engineers to support their work with clients.

Manisha comes from a client relations and project management background in the Point of Sale industry and has worked alongside many national and international brands within the cosmetics sector. Outside of work Manisha bakes and decorates exceedingly nice cakes (which possibly influenced the outcome of her recruitment interview)!

Claire Harley

Make it Happen Manager

Claire provides behind the scenes support for our 30-Day DASH training programmes and works with the two David’s on Goal Alignment Process (GAP) and The Big Think consulting projects. With a degree in English, she is also an excellent proof-reader for client reports and our learning content.

With 10 years’ experience of working in Research & Business Development and Financial Procurement within Higher Education and 11 years’ experience of running a small pet care business, Claire claims the fresh air and lots of dog walking keeps her looking younger than she really is.

Chris Wells

Creative Design Lead & Head of DoGoodery

Chris creates great video content for our digital programmes and client case studies. His responsibilities include filming, editing, and storing our increasingly large video and audio library as well as researching and developing exciting new digital avenues for our Kaination and Thinking for Good brands.

Chris is a brilliant presenter and regular public speaker for global audiences of up to 20,000 people. Through his active involvement in Rotaract he was one of the youngest recipients of the prestigious Paul Harris Award given by the International Rotary Foundation.

In his “Head of DoGoodery” role within Go M.A.D.®, Chris is our global ambassador for Thinking for Good and keeps us on track towards our 2028 humanitarian vision.

Jade Blocksidge

Digital Project Manager / Digital Marketing Support

Jade has a first-class degree in psychology and has combined her published research with the Go M.A.D.® Thinking methodology within our digital “Well-being” programme for which she is the lead presenter.

Jade project manages the design of our digital and blended learning programmes whilst also supporting Lucy with a variety of digital marketing activities.

With a love of acting, she occasionally gets asked about the  Zombie Werewolf B-movie she once starred in!

Lucy Bartram

Marketing Manager

Lucy has 15 years’ experience of managing marketing projects and teams but is still keen to develop her full potential to help us achieve our 2023 and 2028 visions.

The chances are that if you have read, seen, or heard anything about what we do, Lucy has probably had a hand in it somehow – from co-ordinating our social media to marketing our live training sessions, and developing our ThinkOn and Kaination brands to promoting our free Thinking for Good mobile app.

To get away from it all, whilst keeping socially distanced, Lucy has recently bought a caravan.

Joe

Augmented Intelligence Expert

Joe is our imaginary friend. He is the most intelligent & quietest member of our team (high I.Q. but low E.Q.) who works at lightning speed behind the scenes on our most complex consulting projects.

As our A.I. expert, he only gets upset if described as being “artificial”. Being a realist who specialises in sorting large volumes of complex client data, Joe is best described as having “augmented intelligence”. Day to day he appears to be a shy introvert keeping himself tucked away inside a computer and is very low maintenance despite having an incredible appetite (for client data). However, if you push his button, he is a dynamo and will leap into action providing clients with amazingly clear detailed analytical reports and detailed road maps. When we facilitate large-scale research projects and complex collaboration conversations (sometimes with thousands of participants), then Joe is undoubtedly our star performer. We hope you get to meet him one day.

Harriett Gilbert

Finance & H.R. Director

After 23 years of retail banking and quality improvement, Harriett joined Andy at Go M.A.D.® believing she would have a comfortable role as a Make It Happen Manager. This was not to be the case and, as the business grew, she now finds herself dealing with mainly financial, legal compliance and trademark/copyright issues. Fortunately, much of this can be dealt with remotely and so Harriett does enjoy travelling and playing bridge.

Clive Mendes

Non-Exec Chairman

Clive is an international management consultant with a reputation as a visionary CEO within the Insurance industry where he originated the idea of the first trust based Pay-As-You-Drive policy in the world and set up Royal Insurance in Italy where he was General Manager and CEO from launch until the business was sold to Direct Line.

Clive has established and grown traditional and fintech businesses in UK, EMEA, Italy, Portugal, Bahrain, and Australia. His global strategic experience plus his ability to speak 8 languages adds incredible value to the Go M.A.D.® team and our international clients. Originally a client in 2000, he is a passionate advocate of everything we do having successfully applied the Go M.A.D.® Thinking methodology around the world for 20+ years.

As a multi-talented allrounder, outside of work, he is also an accomplished musician and creative artist.

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