Our reason for being is simple. To help people across the globe, to Make A Difference and change the world.

And we believe this starts with thinking. More than ever, our planet needs people to make a change, to Make A Difference. The secret, crucial ingredient? People with the desire to make a change, those who take personal responsibility to Make A Difference. We’re change-makers and we want to enable the people we work with to be, too. Together, we can make a huge difference.


We call this
Thinking for Good

We encourage people to think differently which, in turn, gives them a more positive outlook and perception of the world. We encourage them to pass this on, to make our tools and techniques available to help more people, and so the word spreads.

We inspire people to have their own Light Bulb Moments, a ‘breakthrough in thinking’ through a range of content, designed to get them thinking better and achieving greater results.

We define a Light Bulb Moment as three things; a moment of clarity, a brand-new idea, or a sudden realisation. This ‘spark’ will enable and inspire a person or team to move forward and make progress.


Our Purpose:

Improve your world through better thinking.

Our 2023 Vision:

To help 100 million people have a Light Bulb Moment by 18th May 2023.

Our 2028 Vision:

To make the world a better place by being the catalyst for at least 1000 humanitarian projects.


Over 20 years of knowledge and experience in your pocket

Our ‘Thinking For Good’ app contains thought provoking questions and practical resources to help you and others with their thinking effectiveness, well-being and problem solving. It brings together over 20 years of knowledge and experience and key Go M.A.D.® Thinking tools and techniques. There is no prior Go M.A.D.® experience needed and all techniques can be mastered by anyone, at any time – at work or at home. It’s perfect for solving problems fast, generating ideas and enabling you to focus on your goals.


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"The app gives me valuable thinking time, a few minutes a day to really think about key issues. The questions stimulate really helpful problem solving too. "


– Quality Improvement Lead, NHS Trust



"Simple to use, great questions. Very easy to dip in and out of when looking for a bit of inspiration. "


– Denise Colmer, Service Delivery Manager, NHS Trust



"The app is great! A little pocket coach, portable, vibrant and always on! "


– Ruth Colville, Senior Project Manager, NHS Trust



Making A Difference around the world, every day

In addition to sparking Light Bulb Moments we also Make a Difference every day to people around the world through our partnership with the B1G1 Business for Good Movement. We have joined forces with B1G1 to embed giving right at the core of what we do. Our day-to-day business activities are aligned to a number of causes that B1G1 supports, all of which are matched to the United Nations’ Sustainable Development Goals (SDGs).

Examples of our support to date includes providing 1460 days of access to life-saving clean water to families in Cambodia every time a person attends our 90-Day Mastery Programme, or when we sell a book through our website we give 5 bricks toward building school classrooms to support education.


Find out more