Have you asked the C.I.A. question recently?

In this short video, Andy Gilbert introduces the “CIA” question – a simple, practical prompt that helps leaders clarify what to change, improve and accelerate, so teams focus their energy where it counts most.

Our 60–90 Day Improvement Challenges builds on this principle, translating sharper thinking into measurable results in a defined timeframe.

If accelerating progress is a priority, let us explore what that could look like in your organisation.

Start the Conversation Get in touch

Turn strategic intent into consistent, measurable results

Every organisation has a strategy. Far fewer execute it well.

Hidden execution gaps slow decisions, stall progress and dilute focus long before results are visible.

Join a practical 45-minute online session and discover how senior teams identify these gaps and create momentum behind their most important priorities. Learn More

Latest Article

In this short introduction, Andy Gilbert, Founder of Go M.A.D. Thinking, explains why we’re not traditional consultants – and what

Where is strategy slowing down in execution – and what thinking is driving that reality? Strategy does not fail on

What could change in the next 60–90 days with sharper thinking and clearer priorities? Our 60–90 Day Results Challenge translates

From The Archive

In this short introduction, Andy Gilbert, Founder of Go M.A.D. Thinking, explains why we’re not traditional consultants – and what

What could change in the next 60–90 days with sharper thinking and clearer priorities? Our 60–90 Day Results Challenge translates

How to help your team shift from stuck to focused Most leaders notice when motivation drops, but few know what

Search

Can’t find what you are looking for?

Join our next senior leader webinar

Closing the Strategy Execution Gaps

Friday 17th April 8:00 - 8:45

Discover the hidden gaps that slow delivery – and how leaders close them fast.

Our Guarantee

We agree 2–3 success measures
up-front. If you don’t see improvement in 60-90 days, we’ll keep working for free.