If leadership thinking doesn’t change, results won’t either.
That’s why so many leadership programmes fall short — they build knowledge, but don’t transform how leaders think or act.
ThinkOn® takes a different approach. Grounded in 25+ years of Go M.A.D.® Thinking research, it gives leaders on-demand access to practical tools, coaching questions, and an AI mentor (A.I. Joe). It’s leadership development that’s scalable, cost-effective, and designed to change thinking — so results change too.
Why ThinkOn?
Most leadership programmes build knowledge but don’t change how leaders think or act. ThinkOn® changes that by giving every leader development that is:
Scalable
Roll out leadership development across your entire organisation — without the high costs, long lead times, or disruption of traditional programmes. ThinkOn® makes it simple to embed a consistent approach to thinking and leading at every level.
Action-focused
Leadership growth only matters if it translates into results. From running better meetings to leading successful change, ThinkOn® equips leaders with practical tools and proven techniques they can apply immediately to solve real challenges.
Always Available
Development doesn’t just happen in classrooms — it happens in moments of need. With ThinkOn®, leaders have 24/7 access to resources, coaching questions, and AI-guided support, so they can learn, reflect, and act at the pace of business.
How it works
EXPLORE
Dive into the Learning Hub, Coaching Cards, and The Vault to build skills and spark new thinking.
ASK
When more guidance is needed, A.I. Joe provides instant support grounded in the Go M.A.D.® methodology.
APPLY
Put fresh thinking into practice straight away — in conversations, meetings, projects, or change initiatives.
From everyday leadership moments to organisation-wide development, ThinkOn® delivers what it promises:
Sharper thinking. Stronger leaders. Sustainable results.
And the part that gives HR and senior leaders real confidence? You can scale capability across your organisation without the cost, complexity, or time drain of traditional programmes.
Take a closer look
Key Features
Learning Hub
With the equivalent of six days of face-to-face training at their fingertips, leaders gain the confidence, skills, and mindset to coach, influence, and lead change — anytime, anywhere.
Coaching Cards
The 110 questions contained within the Go M.A.D.® Coaching Cards are designed to unlock fresh thinking — sparking curiosity, clarifying goals, and strengthening self-belief.
By challenging assumptions and encouraging reflection on values, vision, and purpose, they help leaders discover new possibilities and inspire others to do the same.
The Vault
Regularly updated with fresh content, it’s a source of inspiration and practical wisdom that helps leaders act decisively and keep progressing, no matter the situation.
A.I. Joe
Whether it’s navigating a tough conversation, planning a project, or boosting confidence before a big meeting, A.I. Joe helps leaders think clearly, act wisely, and lead with impact.
Here's what other leaders say...
Ready to experience ThinkOn®?
Experience ThinkOn® in action. Explore its powerful features and discover how you can develop everyone’s ability to lead. Giving your leaders all the tools they need to solve problems, manage change, and transform results.
