PRIVACY POLICY

This policy sets out how Go M.A.D. Ltd (trading as Go M.A.D. Thinking and ThinkOn), registered in England & Wales (registered number 3302441), uses and protects information that you provide when using our website and mobile apps or engaging with our services. Please read this Privacy Policy carefully and ensure that you understand it. By using our website/mobile apps and/or providing us with any information about yourself, you are accepting the terms of this policy. 

Our approach to Privacy

The privacy and security of personal data of our prospects, clients and employees is of utmost importance to us. As such, we employ privacy by design and by default in the way we design and deliver our activities, including business services, marketing, IT systems and overall operational practices. 

Our lawful conditions for processing personal data

In order to carry out our activities and deliver our services to our customers, we rely on the following lawful basis for processing personal data:

• Consent
• Contractual
• Legitimate Interest
• Legal Obligation

Examples of lawful basis by activity: 

• To deliver contracted services – Contractual obligation 

• To inform you about similar services – Legitimate interest 

• To send newsletters or promotional updates – Consent (you may withdraw at any time) 

• To comply with applicable employment, tax, and legal obligations – Legal obligation 

How we collect personal data

Information you give us:

This includes information you give us by filling in forms on our website, calling us, emailing us, registering on our website or mobile apps, purchasing from our online shop, giving us your details at an event, requesting a callback, using our products/services, making a complaint, reporting a problem, or applying to work with us as a partner or employee. The information you give us may include your name, postal address, billing address, email address, phone number, job title, and organisation. Depending on the nature of your enquiry or the service we are providing, we may ask for more detailed information such as the department or team you work in, your challenges, issues or goals.  

Any coaching conversations that you have with a member of the team will be treated with the strictest confidence and will not be recorded on any systems or databases. 

Information we automatically collect about you:

This includes your IP address, browser type and version, operating system, and a list of URLs (including referring site, activity on our website or apps, and exit pages). 

Information given to us by a Third Party

This includes information disclosed to us by an authorised Third Party (e.g. an employer) on behalf of the individual

Our reasons for processing personal data

The data that we collect from you may be used in the following ways:

Information that you give us or is given to us by a Third Party (e.g. your employer)

• • To provide the requested services (Contractual obligation) 
  • To update you on service changes (Legitimate interest) 
  • To request service feedback (Legitimate interest) 
  • To send marketing updates you’ve opted into (Consent) 
  • To inform you of related services you’ve used (Legitimate interest) 
  • To provide employer-paid app usage summaries (Legitimate interest) 
  • To continually improve your experience (Legitimate interest) 
  • To manage bookings and programme delivery (Contractual obligation) 
  • To conduct research & development (Legitimate interest) 
  • To resolve complaints and enquiries (Legal obligation / Legitimate interest) 

Information automatically collected:

• • To maintain login sessions (Contractual obligation) 
  • To improve the website experience (Legitimate interest) 
  • To provide targeted marketing (Consent) 
  • To facilitate live chat features (Consent) 

Special categories of personal data  

We do not intentionally collect special categories of data. However, this may be disclosed voluntarily (e.g. dietary requirements) or collected in recordings that capture biometric data. By disclosing such information, you are giving explicit consent to process it for relevant purposes such as workshop catering or programme delivery. If you do not want us to process special categories data, please do not provide it. We will request explicit consent before any biometric data processing. 

International data transfers  

If you are based in the UK/EEA, it may be necessary at times to transfer your data outside of this area. In such cases, we will ensure data is protected through: 

• Use of Standard Contractual Clauses approved by the UK or EU 

• Transfers only to countries deemed adequate by the UK or EU 

Data storage policy  

Go M.A.D. Ltd has been operating for over 25 years and often continues communication with clients for many years. We securely retain personal data for up to 10 years after the end of a contract or last interaction, to accommodate long-term client relationships. After that, data is anonymised or archived unless further retention is required by law. 

Controlling your personal data Under GDPR, you have the following rights: 

• To be informed about the collection and use of your personal data 

• To access personal data we hold about you 

• To rectify inaccurate or incomplete personal data 

• To request deletion of your personal data 

• To restrict processing in certain circumstances 

• To request portability of your data to another provider 

• To object to processing based on legitimate interests 

• Rights related to automated decision-making and profiling 

• To lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk 

To exercise these rights, contact team@gomadthinking.com. We aim to respond within 30 days. Proof of identity may be requested before processing your request. 

Security  

We implement technologies and security policies to protect personal data against unauthorised access, misuse, alteration, loss or destruction. All employees and processors handling data are bound by confidentiality and data protection clauses. 

We will not sell or rent your personal information. We may disclose it: 

• In compliance with legal obligations or court orders 

• If your actions on our site violate our terms 

We do not store credit card details or share them with third parties. 

Cookies  

We use cookies to improve user experience. You can manage cookies via your browser settings. Please note, disabling cookies may affect website functionality. 

We only place non-essential cookies (e.g. Google Analytics) after obtaining explicit consent through our cookie banner. 

• Necessary cookies – Required for core functionality (e.g. WordPress) 

• Analytics cookies – Google Analytics to improve performance (only with consent) 

Other websites  

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies. 

Changes to our Privacy Policy  

We keep this privacy policy under regular review. This policy was last updated on 14th September 2023. 

Contact us  

If you have any questions about this policy, please contact: team@gomadthinking.com