Closing the Execution Gap:
Your Questions Answered
Most organisations don’t fail for lack of strategy – they fail in the execution.
This page answers the questions senior leaders ask us most often about how we help close the Execution Gap, accelerate strategic delivery, and build leadership capability at the same time.
If you’re exploring how to deliver faster, more measurable progress on your priorities, you’ll find everything you need below.
Frequently Asked Questions
What We Do & Why It Works
What does it mean that you’re Strategy Execution Specialists?
We help leadership teams close the Execution Gap – the space between knowing what needs to be done and actually delivering it. Using the Go M.A.D.® Results Framework, we identify execution gaps, prioritise those with the greatest potential impact, and engage your people to close them quickly and sustainably.
What kinds of execution gaps do you typically uncover?
Common gaps include misaligned priorities, unclear ownership, stalled projects, and slow decision-making. We surface and address these within weeks to accelerate strategic delivery.
How do you identify and prioritise execution gaps?
Through a structured diagnostic and a focused leadership conversation. Together, we assess where progress is stuck, where value is leaking, and which gaps – if closed – will deliver the biggest impact. We then focus energy and attention there first.
How do you ensure people buy in to change?
People support what they help to create. Our facilitation method builds ownership through insightful questioning that strengthens belief and commitment. This creates natural buy-in, not forced compliance.
We’ve already got several improvement or leadership methodologies – will this conflict?
Not at all. Go M.A.D. provides the common thinking framework that connects and strengthens your existing methodologies, ensuring alignment and faster results.
How does your approach fit alongside our existing leadership, change, or improvement programmes?
It accelerates and integrates them. We bridge the gap between strategic planning and execution, enabling leaders to think clearly, decide faster, and act with consistency.
What are the main benefits of working this way?
You accelerate strategic delivery, build leadership capability, and embed a sustainable culture of results-driven thinking. Progress becomes faster, easier, and measurable.
How do you help change culture?
Culture changes when people think and act differently. We shift the quality of conversations, decisions, and ownership — creating the mindset needed for sustained improvement. Culture changes when execution becomes a shared mindset, not a separate initiative.
How We Work Together
What happens during a Results Acceleration Challenge (60–90 days)?
We co-design a focused Results Acceleration Challenge around a live strategic priority. Within 60 or 90 days, depending on context, you’ll see measurable progress — guaranteed or you don’t pay.
How do we decide between a 60-day or 90-day Challenge?
It depends on your sector, culture, and pace of change. Fast-moving environments often suit 60 days, while complex or regulated organisations may choose 90 days to balance engagement with rigour. We’ll recommend what best fits your organisation’s appetite for speed and stretch.
What happens after the initial Challenge?
We review progress, embed what worked, and explore fit for a two-year Results Acceleration Partnership (RAP 2026). For organisations seeking to build sustained momentum, this Challenge acts as the gateway to RAP 2026 — our two-year collaboration designed to accelerate enterprise-wide execution.
Is this consultancy or partnership?
We don’t train or advise from the sidelines — we work alongside your teams to make strategy happen. Our focus is on equipping your people to think and act differently so that results keep accelerating long after we’ve gone.
How do we get started working with you?
It begins with a discovery session to clarify your goals, challenges, and potential execution gaps. We then design a tailored roadmap to deliver measurable results within 60–90 days.
How tailored is your approach to our organisation?
Completely. Every Challenge and Partnership is designed around your priorities, culture, and desired pace of improvement.
What level of leaders and teams do you work with?
From executive teams to cross-functional project groups and operational leaders — anywhere performance depends on better alignment, focus, and execution.
How scalable is the methodology, and how fast can we roll it out?
Extremely scalable. You can start with one team and expand organisation-wide. Internal champions and digital tools help embed it rapidly across multiple sites or regions.
Can you work face-to-face, virtual, or hybrid?
Yes. We deliver in whichever format works best – on-site, online, or hybrid – always interactive, practical, and results-focused.
Can we license your intellectual property to deliver internally?
Yes. Many organisations license our Go M.A.D. Thinking system and tools to develop in-house capability, supported by our certification and coaching.
The Results Acceleration Partnership (RAP 2026)
What is the Results Acceleration Partnership (RAP 2026)?
RAP 2026 is a two-year, invitation-only collaboration with a small cohort of forward-thinking organisations committed to pioneering best practice in strategy execution. Together we research, apply, and share what works best in accelerating strategic delivery.
Why work in clusters?
Clusters create shared accountability, peer learning, and cross-sector insight. Each partner gains fresh perspectives and contributes to collective research that advances practical knowledge of execution excellence.
What makes RAP 2026 different from a traditional consultancy retainer?
There’s no dependency. You gain a results framework, peer collaboration and research insights — not time-based consultancy days. RAP 2026 is about learning, applying, and sharing what works in execution.
Can multiple sites or business units participate?
Yes. RAP is designed to scale. We support multi-site, regional, and international participation with consistent metrics and shared learning.
How do we join RAP 2026?
Entry is by invitation following a successful 60–90-day Challenge and shared alignment of ambition, values, and learning intent. Interested? Complete a Challenge first and we’ll discuss partnership eligibility.
Measuring Value & ROI
How much time will our team need to invest?
Typically, two to three days at the start followed by one to two hours a week for 60–90 days, focused on real business priorities. It’s minimal disruption with maximum return.
How much does it cost?
Investment varies by scope and scale. Every engagement includes a results guarantee — if agreed outcomes aren’t achieved, you don’t pay.
What kind of ROI can we expect?
We guarantee measurable improvement worth at least twice your investment within 60–90 days — or you don’t pay. Clients typically achieve far higher returns through cost savings, productivity gains, and accelerated delivery.
How do you measure impact?
Each Challenge has 2–4 agreed success measures — financial, operational, and cultural. We work together to quantify and evidence improvement with clear before-and-after data.
What types of metrics can we include?
- Financial – savings, revenue increases
- Operational – efficiency, cycle time reduction
- Behavioural – engagement, accountability, collaboration
How do you ensure results are sustained long-term?
We build internal capability, leadership accountability, and repeatable habits of execution that make results stick beyond our involvement.
Experience, Fit, & Evidence
Who is this approach best suited for?
Senior leaders and teams who want measurable progress, not more meetings. If you value evidence, accountability, and collaboration, you’ll fit perfectly.
Who else have you worked with (in our sector)?
We’ve supported organisations across most sectors including healthcare, education, manufacturing, retail, hospitality, financial services, and the public sector. Sector examples are available on request.
What makes Go M.A.D. Thinking different from other firms?
We don’t consult – we equip. We combine robust frameworks, leadership activation, and measurable ROI – within a partnership model that sustains improvement.
What other services do you offer?
Leadership development, culture transformation, change management (the people side), executive coaching, team facilitation and breakthrough workshops — supported by digital thinking tools like ThinkOn® — all built on the Go M.A.D.® Results Framework.
What proof exists that this works?
Over 25 years of research, independent evaluations, client awards, and thousands of success stories across 40+ countries — proving that better thinking consistently drives better results.
