“The Go M.A.D. Thinking methodology has been a part of our business for over 5 years. It has developed our culture, thinking and performance through providing a common language and practical set of tools that has enabled our people to make real measurable differences. It has encouraged cross functional working, a solution focused approach to the business and a very low staff turnover. The Go M.A.D. Thinking System is now applied to everything from our company vision and values to our day to day behaviours and has been instrumental in us winning several major industry awards.”