“We felt Go M.A.D. was going to be a two-year programme where we were going to fundamentally shift the whole culture within our organisation. The results are fantastic. We’ve seen a significant shift in the levels of customer satisfaction and the feedback we are getting is fantastic. We’ve seen a fundamental shift in our employee satisfaction levels and we are also seeing a significant improvement in our shareholders’ returns. The results for us are what matters and we are absolutely seeing that in our company. I don’t have any hesitation in giving my commendation and recommendation that people use Go M.A.D. Thinking.”