The Go M.A.D.®
Thinking System

Proven by 100s of delighted clients in over 40 countries who use the Go M.A.D.® success frameworks to create breakthroughs, achieve their goals and Go Make a Difference in their world.

The Go M.A.D.® Thinking System is based on over 4,000 hours of research undertaken by our founder, Andy Gilbert, and comprises three frameworks.

Through interviews and desk research he sought to discover and explain in the simplest possible way, the key success principles that people naturally apply when Making a Difference. This led to the development of the 7 key principles within the Go M.A.D.® Results Framework and the wider Go M.A.D.® Thinking System as we know it today.

The Go M.A.D.® Results Framework

Back in 1998 Andy Gilbert, the founder of Go M.A.D. Thinking, set up a research project to answer the following question:

“What is the simplest way of explaining the success process that people naturally use when making a difference?”

From this emerged a practical and easy to understand framework for success, made up of seven key principles that link together as a thinking system to form the Go M.A.D.® Results Framework.

For over 20 years the key principles have been consciously applied by people and organisations around the world to think better and achieve greater results.

In his 17 minute TEDx talk ‘The Art of Making a Difference’, Andy brings to life the Results Framework and explains how the 7 principles can be applied to solving problems and improving performance.

The Go M.A.D.® Thinking Effectiveness Framework

The Thinking Effectiveness Framework suggests we think by constructing words and pictures with four main components. Whenever you begin to think, various things happen within your mind. This is often very subtle and without conscious awareness. It’s important when thinking about situations to be consciously aware of the four thinking components and to identify whether they are helping or hindering you and others towards achieving a goal or solving a problem.

The Go M.A.D.® Leadership Framework

The Go M.A.D.® Leadership Framework builds on the principles of the Results Framework, providing a diagnostic and organisational development tool for leadership teams to ask great questions of themselves about their ways of working and leadership responsibilities.

So at the heart of this thinking framework, Personal Responsibility becomes Leadership Responsibility. The people involved include employees, customers, and other stakeholders; the goal becomes the Vision; the individual Self-Belief becomes the Culture of the organisation; the Reason Why becomes an Organisational Reason Why and Possibilities & Priorities become a Management Thinking activity, in line with the business objectives and direction given by the leadership team.