Here’s the Thinking Model They Use
In today’s high-pressure environment, CEOs and senior leaders are being asked to do more with less.
More demands.
More scrutiny.
More complexity.
Yet, the best leaders aren’t just working harder. They’re thinking differently.
They’ve realised that the ability to pause, zoom out, and ask better questions is their real competitive edge.
It’s not about being the smartest person in the room. It’s about having a structured approach to thinking that drives better decisions – faster.
The Hidden Performance Gap: It’s Not Capability, It’s Clarity
Many CEOs assume the problem lies in skills, systems, or data. But in our work with hundreds of leadership teams, we’ve seen something else:
Most teams don’t have a capability problem. They have a clarity problem.
Without a shared model for how to think under pressure, even smart, experienced teams end up spinning wheels – making slow progress or solving the wrong problem entirely.
That’s why the best-performing leadership teams don’t just learn new strategies.
They adopt a new way of thinking.
The Thinking Model That Powers High-Performing Teams
For over 28 years, Go M.A.D.® Thinking has helped leaders embed a simple but powerful thinking framework.
It’s built on seven proven success principles and over 300+ high-quality coaching questions.
It turns vague ideas into clear action.
And it gives CEOs the thinking edge they need when the stakes are high.
This isn’t a theoretical model. It’s a practical, proven system used in boardrooms, NHS Trusts, global businesses, and high-stakes transformation projects.
Here’s a quote from one senior executive that says it best:
“The biggest return on investment? Seeing the immediate impact on our leaders – and how they led change with minimum fuss.”
Want to Accelerate Results? Start With These 10 Questions
One of the quickest ways to apply the Go M.A.D.® thinking approach is to shift from action mode to possibility mode.
That starts with asking the right questions.
Here are 10 you can use today with your team to unlock faster, smarter results:
- What possible actions could move us forward?
- What resources might we tap into?
- Who else could help – and why might we involve them?
- How could we communicate the goal clearly to secure buy-in?
- What obstacles might get in the way?
- What risks or implications should we surface now?
- What assumptions are we making?
- How could we minimise risks and move forward confidently?
- What alternatives haven’t we explored yet?
- If we had to achieve this in half the time, what might we try?
Even one well-timed question can change the energy of a meeting – or shift a stuck team into progress mode.
Better Thinking → Better Results
The quality of your team’s results is directly tied to the quality of their thinking.
And that starts at the top.
The good news? You don’t need more time or budget. You need a structured thinking model that helps you and your team:
- Focus on what matters most
- Make faster, more confident decisions
- Align thinking and action across your leadership team
- Save time, money, and energy
If you’re leading through complexity or change – and you know the current way of working won’t get you where you need to go – this shift might be the edge you’re looking for.
Let’s Chat
If you want to explore how the Go M.A.D.® Results Framework could help your senior team accelerate results, make better decisions, and lead with clarity – we’re here to help.
