Generation Changemaker

Our 10-year programme designed to change the lives of 100 unemployed 18-24 year olds

Our purpose ‘to improve your world through better thinking’ and vision to ‘create 100 million Light Bulb Moments by 2023’ got us thinking.

Starting June 2021 we began recruiting our Digital Support Officers. We continue to recruit more to join us in making a difference.

Imagine the impact of 100 empowered people giving rise to Light Bulb Moments that alter the lives of at least 10,000 people and are the stimulus for something greater – something much better.

Join us in our journey to start a chain reaction that generates sizeable humanitarian and business benefits. The ripple effect has the power to dramatically impact the world for those involved and we would love you to partner with us to change the destiny of many lives.

About the changemaker programme

Mastering Go M.A.D.® Thinking skills

Coaching and group development activities to build confidence and practical skills

The 100 Digital Support Officers will follow a structured, exciting virtual induction programme led by our internal experts. During their induction we will train them in the Go M.A.D.® Thinking methodology.

By the end of their induction, the Digital Support Officers will have the skills and tools to coach and facilitate Light Bulb Moments for themselves and others.

Helping 100 people in 100 days

A series of practical challenges to apply learning and develop their ability to be a Changemaker

Each Digital Support Officer will be challenged to create and document Light Bulb Moments for 100 different people over 100 days. This will develop self-esteem and a sense of personal achievement, whilst making a difference to 10,000 lives.

They will capture their journey of creating Light Bulb Moments and record video stories. These will be shared publicly on social media to inform, inspire and teach others incorporated within a series of documentary film projects.

Work experience & skills development

Developing future leaders to be the most employable we can help them to be

Our Digital Support Officers will complete a 6-month placement with a team in our business to add value with their ideas, possibility thinking and enthusiasm. We will provide ongoing coaching and opportunities to develop their skills in communication, problem solving, teamwork and coaching.

Building a great support system

Involving other experts to support, mentor and increase probability of success

Digital Support Officers will be introduced, via our global network, to a wide-range of project partners who will provide learning, inspiration and mentoring support. A programme manager and team of 5 project managers will ensure each Digital Support Officer builds a powerful personal support network over 6 months.

An internal buddy system will enable them to engage with and empower each other whilst continuously developing their teamwork and coaching skills.

Supporting their next 10 years

Launching Digital Support Officers into their future

The Go M.A.D.® Thinking methodology stays with people throughout their lives, we are confident that the Digital Support Officers will enlist these principles to reach their goals and overcome challenges long after they have left us. For the next 10 years we will support them with coaching and will be available to them for mentoring as well as guidance. They will always have free access to our resources.

Together, we can be the catalyst to change their lives and the lives of many others.

Why join us?

  • Recruit a future leader with great solution focused thinking & coaching skills (knowing that they will receive an ongoing 10-year development package)
  • Develop your people, accelerate projects, create innovation breakthroughs and fresh thinking
  • Be part of an exciting corporate social responsibility that your people can engage with. It can also support any existing CSR projects
  • Benefit from the multiple P.R. & marketing opportunities that will be created as a result of this project. We’ll be making a film, writing a book and documenting the project over the next 10 years.

Get in touch

We can’t do it alone and that is why we would like to involve you.

There are multiple ways in which you can get involved, you could offer support to help upskill the Digital Support Officers, provide mentoring or you could even sponsor them.

In order to give a brighter future for ‘the lost generation’ we need to come together and take responsive action. We look forward to discussing possibilities with you. Together lets make a difference.

Please get in touch with me to discuss how you can partner with us.

Andy Gilbert, Managing Director


Phone: +44 1509 891313