Go M.A.D. Thinking is a Certified B Corporation

Committed to meeting high standards of social and environmental performance

For over 25 years Go M.A.D. Thinking has been doing things differently! We had been acting very much in-line with the principles of B Corp before we had even heard of it. So, it made natural sense to formally support and be part of the B Corp movement for businesses to be a force for good.

In December 2022 Go M.A.D. Thinking was certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent our commitment to goals outside of shareholder profit – such as our overriding purpose to ‘improve your world through better thinking’.

The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 (we achieved 105.7) while providing evidence of socially and environmentally responsible practices relating to areas such as energy use, best people practices, volunteering activity and corporate transparency.

As part of the B Corporation Certification Process Go M.A.D. Thinking:

  1. Met the B Corp legal requirement by updating our Articles of Association to embed a commitment to consider the impact of decisions on all stakeholders (not just shareholders)
  2. Signed the B Corp Agreement and Declaration of Interdependence
  3. Created and are continually delivering an annual Improvement Plan of priority activities to improve our social and environmental performance

Our impact score is publicly listed on the B Lab Directory and we will re-certify in December 2025.

Go M.A.D. Thinking B Impact Score

Go M.A.D. Thinking B Corp Impact Score

Social Impact Leadership Scheme

To celebrate our B Corp Certification and further our work in the areas of workers, community and customers we have launched our Social Impact Leadership Scheme.

The Scheme will provide training, development and coaching to future leaders who want to be the catalyst for social impact or humanitarian projects.

Nominations for the scheme can be made here by past and current clients.