1. We challenge you to think differently

…And we have a mantra of  “anything is a possibility” as we constantly seek to improve the world of our clients through better thinking.

2. Our purpose

“To improve YOUR world through better thinking”

We consider your world to include your own hopes, goals, and challenges, together with those of your family, friends and work colleagues. We seek to help you achieve greater personal and business success through the use of our practical resources and proven approach to thinking differently.

3. Our guarantee

If we don’t deliver on our purpose, we don’t deserve to be paid! So, if your world is not improved by applying our methodology then we will either work with you until it is, or give you a refund.

4. Our Go M.A.D.® Results Framework

Backed by grounded research and proven by the success achieved by hundreds of thousands of people in over 40 countries, we know our methodology gets results.

5. 25 best practices

We have existed for over 25 years, have built solid foundations, and are here to stay. Our Transforming Results, Enabling Change (T.R.E.C.®) Challenge combines the 25 best practices we have developed and proven to work with our clients.

6.  We balance profit with people and planet

We are a Certified B Corporation and are committed to a vision of business as a force for good which creates benefit for all stakeholders not just shareholders. If you share these values and are a purpose led organisation actively supporting the 17 sustainable development goals of the United Nations, then there is even more reason for us to collaborate creatively to make the world a better place.

7. Our creative licencing models

A library of intellectual property including over 20 books, 350 learning modules in video, audio and digital format that we licence to our partners through accrediting in-house Master Coaches and facilitators to become internal transformation consultants and achieve massive results whilst we provide remote support.

8. The best A.I. collaboration software in the world

In our opinion! The software we use facilitates purposeful and productive conversations on any topic (between 4 – 15000+ participants) and translates everyone’s unique opinions into viable agreed strategy and plans with detailed roadmaps within just 2-6 weeks.

9.  Our 2028 humanitarian vision

To make the world a better place by being the catalyst for at least 1,000 social impact and humanitarian projects. As part of this we sponsor a Social Impact Leadership Scheme to support catalysts of social impact and humanitarian projects. In 2023 we are sponsoring 25 places. Discover how you can nominate someone.

10.  When good, then good

When good things happen in our world, then we pay it forward. We even have a “Head of Dogoodery” to keep us on track. So, when you contact us we will plant a tree on your behalf via our partnership with B1G1. Just get in touch and say “Hi, I’m interested in Making A Difference, not staying the same!”